Page 7 - PCB-West-2020-Catalog

SCHEDULE AT-A-GLANCE
1:30 pm - 5:00 pm
22: The Mystery of Bypass Capacitors
Keven Coates, Geospace Technologies
5:00 pm - 6:00 pm HAPPY HOUR ON SHOW FLOOR, Sponsored by EMA Design Automation and Ultra Librarian
Free Wednesday, SEPTEMBER 9
TITLE/TIME SPEAKER
9:00 am - 10:00 pm
F1: The Butterfly Effect in PCB Design: Optimization of High-speed Lines for an FMC Carrier Board
Jamie Pacamarra, Analog Devices
F2: Millimeter-Wave Concepts Can be Used to Optimize the Performance of High-Speed Digital Circuits
John Coonrod, Rogers Corp.
10 am – 2pm BOOTH BARISTA, sponsored by Zuken
10:00 am - 11:00 am
F3: Electromagnetic Fields for Normal Folks: Show Me the Pictures and Hold the Equations, Please!
Daniel Beeker, NXP Semiconductor
F4: Bringing Electronics Innovations to Market Faster with a Software-Based PCBA Manufacturing Model
Dan Radler, Tempo Automation
11:00 am - 12:00 noon - KEYNOTE ADDRESS
Augmented Reality New Device Challenges and Enabling Industry 4.0
Brian Toleno, Ph.D., Microsoft
12:00 pm – 1:00 pm LUNCH ON SHOW FLOOR, Sponsored by Sierra Circuits
1:30 pm - 2:30 pm
F5: Design and Implementation of Copper Coin Application Over Thermal VIA (Vertical Interconnect Access) Structure for Thermal Management up to 12W Device Application
Marcus Miguel V. Vicedo, Analog Devices, and Richard Legaspino, Analog Devices
F6: Accelerate PCB Platforms Layout Design Using AI Smart Router
Naveid Rahmatullah, Intel, and Xiao Ming Gao, Intel
2:30 pm - 3:30 pm
F7: Hair-Raising Footprint Horror Stories – and How to Avoid Them
Elizabeth Bustamante, SnapEDA
F8: The Current State of Fabrication and Assembly – Dispelling Myths, Correcting Misunderstandings, and Explaining Mysteries
Shane Shuffield, Advanced Assembly, and Mark Hughes, Advanced Assembly
3:30 pm - 4:30 pm
F9: PSIJ Effect on SI Analysis of LP4x 4267 Mbps Speed in HHHL PCIe Card
Ashish Gupta, Intel and Vinay Kumar Naik, Intel
F10: PCB Design as an Optimization Problem
Zachariah Peterson, Northwest Engineering Solutions
5:00 pm – 6:00 pm HAPPY HOUR ON SHOW FLOOR, Sponsored by EMA Design Automation and Ultra Librarian
Thursday, September 10DAY, SEPTEMBER 9
10:00 am - 6:00 pm
23: PCB Stackup Design and Materials Selection
Bill Hargin, Z-zero
10:00 am - 12:00 noon
24: Mechanical Design to Control EMI
Rick Hartley, RHartley Enterprises
25: Design-for-Manufacture and Design-for-Assembly Fundamentals that Decrease Holds and Lower the Cost of Manufacturing
Mark J. Hughes, Royal Circuit Solutions and Elijah Gracia, Royal Circuit Solutions
26: How to Fight Magnetic Noise Gremlins
Keven Coates, Geospace Technologies
27: PCB Design Techniques to Improve ESD Robustness
Daniel Beeker, NXP Semiconductor
10:00 am - 2:30 pm
28: Fundamentals of Geometric Dimensioning and Tolerancing (GD&T) for the PWB Designer
Gary Ferrari, FTG
12:00 pm to 1:00 pm LUNCH AND LEARN, Sponsored by Polar Instruments (Thursday Conference attendees only)
1:00 pm - 3:00 pm
29: Feeding the Beast: Consumption-Based PCB Design
Daniel Beeker, NXP Semiconductor
1:00 pm - 4:30 pm
30: PC Board Design of Power Distribution and Decoupling
Rick Hartley, RHartley Enterprises